
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to reach and engage with a target audience. It involves a variety of strategies and tactics aimed at driving online traffic, increasing sales, building brand awareness, and enhancing customer relationships. Some of the key components of digital marketing include: Search Engine Optimization (SEO): Optimizing content and websites to rank higher in search engine results, making it easier for people to find your site. Content Marketing: Creating and distributing valuable, relevant, and consistent content (like blogs, videos, or infographics) to attract and retain a clearly defined audience. Social Media Marketing: Using platforms like Facebook, Instagram, Twitter, LinkedIn, and others to promote products or services and interact with customers. Email Marketing: Sending targeted emails to a list of subscribers to promote offers, products, or shar...